View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday
![Nike on Twitter: "@aschauer08 That is not an official Nike account. Official Nike handles can be identified by Instagram's verified seal." / Twitter Nike on Twitter: "@aschauer08 That is not an official Nike account. Official Nike handles can be identified by Instagram's verified seal." / Twitter](https://pbs.twimg.com/media/DlDCQ0QW4AAdnt0.jpg)
Nike on Twitter: "@aschauer08 That is not an official Nike account. Official Nike handles can be identified by Instagram's verified seal." / Twitter
![Nike.com a Twitter: "NikeStore checkout is still down. We are working to resolve the issue and will provide updates when the site status changes." / Twitter Nike.com a Twitter: "NikeStore checkout is still down. We are working to resolve the issue and will provide updates when the site status changes." / Twitter](https://pbs.twimg.com/media/DfXXVO5VAAAGqQr.jpg)
Nike.com a Twitter: "NikeStore checkout is still down. We are working to resolve the issue and will provide updates when the site status changes." / Twitter
![Nike.com on Twitter: "@vtoitop911 We're aware of this experience and currently working on a fix. We recommend checking back later. We appreciate your patience." / Twitter Nike.com on Twitter: "@vtoitop911 We're aware of this experience and currently working on a fix. We recommend checking back later. We appreciate your patience." / Twitter](https://pbs.twimg.com/media/EFwg3CZX0AAfxVb.jpg)