![The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2023/05/12/8a622c69-48c6-4175-8570-34c21551bf61_35be7060.jpg?itok=m_jp3fbp&v=1683878509)
The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity
![Ye or nay? Yeezy sneaker sales soar as fans, companies split on giving Kanye West the boot | CBC News Ye or nay? Yeezy sneaker sales soar as fans, companies split on giving Kanye West the boot | CBC News](https://thumbnails.cbc.ca/maven_legacy/thumbnails/542/535/Rafael_Joseph__209348.jpg)
Ye or nay? Yeezy sneaker sales soar as fans, companies split on giving Kanye West the boot | CBC News
![Adidas brings in $437 million from the first Yeezy sale. Part of that will go to anti-hate groups | ConchoValleyHomepage.com Adidas brings in $437 million from the first Yeezy sale. Part of that will go to anti-hate groups | ConchoValleyHomepage.com](https://www.conchovalleyhomepage.com/wp-content/uploads/sites/83/2023/08/64cba548535c32.18878636.jpeg?w=2560&h=1440&crop=1)