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Why Burberry hired Daniel Lee as its new creative head: the former Bottega Veneta and Celine designer hopes to turn around the British brand's 'lacklustre' sales under outgoing Riccardo Tisci | South China Morning Post
![Meet Riccardo Tisci, the new man at Burberry: 'I was never really into the trench, but now I realise what a beautiful thing it is' Meet Riccardo Tisci, the new man at Burberry: 'I was never really into the trench, but now I realise what a beautiful thing it is'](https://www.telegraph.co.uk/content/dam/fashion/2018/09/18/TELEMMGLPICT000174863984_trans_NvBQzQNjv4BqsjNC_4pgKnirLumcGPZP2nbF6_vrjtWGwUgWbK4QBuc.jpeg)
Meet Riccardo Tisci, the new man at Burberry: 'I was never really into the trench, but now I realise what a beautiful thing it is'
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